Developed by the glamorous, makeup lover, Marissa Shipman, theBalm is a throw-back to old Hollywood glamour and style. Shipman realized that there were a few simple products she needed to help her feel beautiful, but wasn't satisfied with what she saw on the market. She bought 11 books on how to make cosmetics and started mixing in her kitchen. Only the highest quality ingredients are used in the most flattering colors and fabulous scents. theBalm brings quality and style together in a way unlike any other.